Seth Pennington
Helping Stuck Businesses Get Unstuck with EOS®
Many entrepreneurs reach a point where what once worked no longer does. They feel stuck—lacking focus, direction, or alignment across their leadership team. I’ve been there myself.
As a Professional EOS Implementer®, I help business owners break through the fog, clarify their vision, and build the discipline to execute with confidence. I work with leaders who’ve hit a ceiling or have a big vision but can’t seem to get there. They’re ready for real, lasting change—and EOS® is how we make it happen.
Together, we embed EOS into the fabric of the organization, from the leadership team to the front lines, ensuring everyone is aligned and focused on what matters most.
My Background and Experience
I’ve lived three sides of EOS—as a business owner, a leadership team member, and now as an Implementer—which gives me a deep understanding of the system’s power and the struggles teams face.
- Co-Founder, Supply Business for Homebuilders – In 2007, my wife Amy and I launched a company spun off from a family business. Just a year later, the Great Recession hit. Homebuilding froze. After finding EOS, it finally gave us the structure, clarity, and momentum to not only survive—but ultimately grow and sell the business successfully.
- Integrator Roles in Two Companies – In one of those roles, I witnessed firsthand how transformative EOS can be—and in the other, how painful it is when it’s resisted. I tried to implement EOS in a business where the leadership team was hungry for clarity and accountability, but the owner wouldn’t let go. He didn’t want a team that could function without him. I left deeply frustrated—not because I couldn’t help, but because I knew I could.
That moment was a turning point. I decided to become a Professional EOS Implementer because I’ve lived the chaos, and I know what’s possible on the other side. EOS brings clarity, focus, and freedom—not just for owners, but for their teams too. I believe healthy leadership teams build better businesses, stronger communities, and more fulfilling lives.
How I Help Leadership Teams Maximize EOS®
✔ Helping stuck leaders clarify their vision and break through the ceiling
✔ Guiding teams to strengthen accountability, alignment, and execution
✔ Coaching leadership teams to embrace discipline and drive results
✔ Embedding EOS into daily operations so it becomes the way you run your business
Books That Have Shaped My Approach
Traction – Gino Wickman
The EOS Life – Gino Wickman
Beyond Entrepreneurship – Jim Collins and William Lazier
Great by Choice – Jim Collins and Morten T. Hansen
Thank You for Being Late – Thomas Friedman
The Five Dysfunctions of a Team – Patrick Lencioni
The Ideal Team Player – Patrick Lencioni
The Four Obsessions of an Extraordinary Executive – Patrick Lencioni
Outside of Work
I live in Southern Indiana with my wife Amy and our two daughters, Sadi and Emme. We love traveling and discovering new restaurants together. These moments remind me why EOS matters—because when your business runs better, your life does too.